Home Guides
Planning guides for event jersey printing
Longer-form pieces written for the person who has to build the timeline, defend the budget and brief the crew. No inspiration boards.
The guides
Contents- 01The planning checklistEverything to settle at eight weeks, four weeks, one week and on the day.
- 02Building the budget lineHow to construct, defend and protect the number when finance starts trimming.
- 03Run of show for a jersey stationWhere the station sits on the timeline, hour by hour, and who owns each cue.
The short version of all three
If you only read one thingPlan against the window
The length of your venue booking is not the number that matters. What matters is the block of time when guests are available and motivated, and the size of the biggest rush inside it. Every throughput and staffing decision falls out of that one figure, and getting it wrong is the most common reason a station underperforms.
Lock artwork early
Art preparation is a small budget line when a clean vector file arrives eight weeks out with a named approver. It becomes an expensive, stressful line when the logo is still in review the week of the event. This is the single easiest cost to control and the one most often left to drift.
Ask the venue first
Power, load-in access and freight rules decide more about a build than the equipment does. Convention centres in particular charge far more for power added on site than for power ordered in advance. One email to your venue contact, early, saves real money and a stressful morning.
Who these are written for
AudienceEverything here assumes you are the person accountable for the event rather than the person who will operate the equipment. That changes what is worth explaining. You do not need to know press temperatures; you need to know how many square feet to reserve, how many circuits to order, what the crew day costs, and what to say when a sponsor asks what they get for the footprint.
So the guides deliberately skip the production detail and concentrate on the decisions that sit with you: garment choice, window length, lane count, artwork ownership, venue requirements, and the handful of cues that need to appear on a run sheet. Where a technical fact actually affects a planning decision — the roughly nine-character practical limit on a name, or the way ticketed intake stops one slow lane from holding up the rest of the station — it is explained, because you will be asked about it.
They also try to be honest about fit. A jersey station is not right for every event, and there is a section on this site devoted to the briefs where we would steer you toward a tee, a cap or an engraved item instead. A vendor who never says no is not a partner, they are an order-taker.
If something here contradicts advice you have been given elsewhere, call and argue with us about it. That conversation is usually more useful than another page.